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2022 / GOOGLE

CLOUD  LEARNING SUMMIT

Google Cloud Learning Services hosts an annual in-person and virtual Learning and Development Summit. Each year, the Summit features themed imagery in materials like swag, posters, and presentations. My team and I were tasked to develop illustrations to be used in this collateral that fit with the 2022 theme: 'Constellations: A Celebration of Our Global Connections in Learning.' 

MY ROLE: ILLUSTRATOR
MY ROLE IN THIS PROJECT WAS TO ILLUSTRATE THE SPOT IMAGES THAT WOULD BE USED THROUGHOUT THE EVENT'S PRESENTATIONS AND 5 LARGER MORE DETAILED HERO IMAGES. 

THE CREATIVE TEAM

1x CREATIVE LEAD

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2x ILLUSTRATORS

THERE WAS A NEED FOR THE THEME TO BE FUN SO AS TO BRING EXCITEMENT TO THE EVENT WHILE REMAINING TRUE TO GOOGLE STANDARDS AND THE CONTENT OF THE SUMMIT: THE VALUE AND IMPORTANCE OF TEAMWORK.

PROBLEM

TO AVOID BLAND CORPORATE IMAGERY, WE TIED IN CONSTELLATIONS AND INTERGALACTIC IMAGERY SYMBOLIZE TEAMWORK. THE THINKING BEHIND THIS IS THAT THE NIGHT SKY IS FAR MORE CAPTIVATING WHEN VIEWED AS CONSTELLATIONS RATHER THAN AS INDIVIDUAL STARS. 

SOLUTION

MY ROLE: DESIGNER
I TOOK PART IN THE CONCEPTING OF THE OVERALL CAMPAIGN AND WAS RESPONSIBLE FOR DESIGNING, STORYBOARDING, AND DIRECTING THE TRIPTYCH ANIMATION, AS WELL AS THE DESIGN, STORYBOARD, AND ANIMATION OF THE SINGLE PANEL BOARD.

THE CREATIVE TEAM

1 x ART DIRECTOR

2 x COPYWRITERS

3 x DESIGNERS

WHAT YOU WILL SEE

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SPOT ILLUSTRATIONS

Although the primary use of these illustrations is to live on the various Summit presentations, they are also created with the intent to be reused elsewhere. Because of this, there is a balance between keeping imagery high level while still supporting the slide's message. 

The visual approach adopts a midcentury retro-futuristic style with dark gray backgrounds, contrasting Google's usual "Build from White" guidelines. Despite this, it retains core brand elements, creating a fun and Google-y moment in time.

HERO IMAGES

Because of the Summit's large amount of materials, there was a need to create a couple main hero images that would not only be used as is, but could also be deconstructed, rearranged, or simplified depending on the designated space.

WANT TO SEE MORE ILLUSTRATION?

 

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