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2020 / GOOGLE
GOOGLE MASTERY
ADVANCED REBRAND
The Advanced Brand for Google's Mastery team was created to differentiate their regular e-learning courses with those aimed towards a more experienced audience. The goal is to build a brand that is more modern and sophisticated without it being a departure from the original one. Efficiency is a priority, so the objective is to be able to save time by reusing pre-existing assets and making a few adjustments to fit the new brand.
PROBLEM
THE GOOGLE MASTERY BRAND NEEDED TO ESTABLISH A SUB-BRAND TAILORED FOR ADVANCED USERS, DISTINCT ENOUGH TO STAND OUT YET SEAMLESSLY ALIGNED WITH THE OVERARCHING GOOGLE MASTERY BRAND GUIDELINES.
SOLUTION
BY LEVERAGING THE FOUNDATION OF THE GOOGLE MASTERY BRAND AND REFINING IT WITH STRATEGIC ADJUSTMENTS, WE NOT ONLY STREAMLINE PRODUCTION TIMELINES BUT ALSO UPHOLD BRAND CONSISTENCY.
THE DISTINCTIONS LIES IN THE INCORPORATION OF STROKES WITHIN THE ADVANCED BRAND. THROUGH A MIX OF STROKES AND FILLS, ELIMINATION OF FACES, AND SIMPLIFICATION OF ILLUSTRATIONS, WE ELEVATE THE BRAND'S SOPHISTICATION WHILE MAINTAINING ITS FOUNDATIONAL ELEMENTS.
MY ROLE: LEAD DESIGNER
FOR THIS PROJECT, I LEAD THE REBRAND FROM THE BRAINSTORMING, CREATION AND APPLICATION OF THE ADVANCED MASTERY BRAND. AFTER THE BRANDING WAS FINALIZED, I OVERSAW THE CREATION OF NEW ASSETS AND COURSES TO ENSURE THEY WERE ON BRAND.
THE CREATIVE TEAM
1x CREATIVE LEAD
2x DESIGNERS
OLD MASTERY ADVANCED BRAND
These are what the previous Mastery Advanced illustrations looked like. Though beautiful, once the core Mastery brand was updated to cater to a global audience, these no longer fit with the brand.
For the brand update, we wanted to keep the main key element that differentiated the brand: the use of strokes and solid fills.
UPDATED MASTERY BRAND
These are some of the illustrations that are part of the updated Mastery brand. They better reflect Google's core principles visually and conceptually, while also being suitable for a worldwide audience.
The Mastery brand has an extensive asset repository, so one of our goals was to save production time by using these illustrations as a base for the new Advanced brand.
NEW MASTERY ADVANCED BRAND
Building from white and the usage of the four brand colors is key for this to be recognized as a Google brand. To give illustrations that modern touch, they are mostly flat, only using gradients very sparingly to give some dimension. Detail will be added mainly through strokes rather than more shades of color, and strokes with no fill can also overlap filled shapes to create variety.
Instead of creating new assets from scratch, our approach was to take an existing illustration and tweak it to incorporate the new design techniques.
Mastery Advanced Brand Core Guidelines
Original Mastery Style to Advanced
PRESENTATION DESIGN
This Google Slides design is meant to complement the illustration style by sticking to grayscale only to avoid pulling focus from the graphics. While simple, it's elevated with statement typography, lines, and negative space.
SCROLL THROUGH AND CLICK TO SEE MORE SLIDES!
GOOGLE MEET BACKGROUNDS
These meet backgrounds were created for a seminar that is held every year, usually at an offsite. Due to COVID, in 2020 that seminar would be held online, so my team and I created four different backgrounds that could be used when having these videocalls to liven up the mood.
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